Having held numerous executive positions with global players in traditional and new finance, Eva Selamlar has been entrusted by the Swiss Government to build up a new Swiss Financial Innovation Desk (FIND) for Switzerland. She is admitted to the New York and Zurich bar and is known as change agent and innovation ambassador.

She specializes in build and change projects and roots for disruptive and fresh ideas. She founded PEPPERMINTAS, a private initiative to inspire girls for STEM (science, technology, engineering and mathematics) and was voted Top 10 Women in Tech to Follow in Switzerland in 2024. She lives in Zurich with her husband and three daughters.